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Weekly Columns

January 4 2010
Corporate Communications: Managing the Company Reputation
It could be said that a company's biggest asset is its image in the public eye. If you choose a career in corporate communications, you'll responsible for management of that asset. You'll shape your company's image with each key segment of the public: customers, investors, employees, the media, and more.

January 4 2010
Earning Online Diplomas and Degrees in Interior Design

January 4 2010
For Cinematography, the First Step is Film School!
It's hard not to be a movie buff these days. The motion picture has advanced as an art form to please the most discerning of audiences. Intellectuals have plenty of small art films to enjoy, jocks have action movies, the sensitive types have chick flicks, and the rest of us who aren't that deep, get sick on roller coasters, and hate cheese have comedies.

January 4 2010
Start a New Career with an Online Registered Nursing Program
The Internet may be your most valuable source of information on registered nurse (RN) programs. The reason is simple: many of the best RN programs are available online.

Corporate Communications: Managing the Company Reputation

By:
You won't be bored. If you love to work with people, the media, business issues, and top management, you'll find new kinds of challenges every day. Here are some key challenge areas:

Marketing Communications: Creating the Reputation

Your company's marketing department will take the lead in managing an advertising program. As a corporate communications professional, you'll work closely with them in establishing the overall corporate image. A well-managed brand identity touches every aspect of the company from logo to website, from packaging to facility look and feel.

Customer Service: Maintaining the Reputation

How will your customers experience your company? From invoicing to newsletters, from return policies to special customer recognition, your business communication skills are critical in building loyalty and sales.

Community Relations: Keeping Good Neighbors

To maintain community goodwill, your department is likely to be in charge of solving problems, managing special events, and giving tours. You may end up supervising charitable involvement, which can be especially satisfying.

Employee Communications: a Great Reputation Starts from Within

How do employees feel about their jobs, employer and customers? You're in charge of setting the tone and atmosphere as you oversee management of internal communications.

Media Relations: the Eyes of the World are upon You

You're in the hot seat preparing your company's public response to events, and generating good publicity. The corporate communications group typically handles press inquiries, and sets up interviews.

Investor Relations: Fortunes Made and Lost

Your group conducts analyst and shareholder relations, and oversees the annual report and annual meeting.

In recent years, as financial markets and public opinion change so quickly, corporate communications has become more important to almost every company. It's a great challenge.